• poof magazine
    a creative marketing studio

    Initially a published zine with fellow design students in Minneapolis, MN covering pop culture, music and art. Elmer Bancud's poof magazine is a Portland design studio with this philosophy; design like water. You put water in a cup, it becomes the cup. You put water into a teapot, it becomes a teapot. Now water can crash, drip, flow…

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    poof magazine

Brand Refresh – MetTel

MetTel is an NYC based independent telecom and technology provider.
Working with SF digital agency Astertix Group led a brand refresh, creation of a new visual experience and website redesign.
The challenge was up-leveling their appeal to enterprise customers and creating compelling messages for unique audiences with specialized needs. We created a fresh visual style to express the bold promise that MetTel has the power to enable business transformation with telecom and technology. We realigned the brand message around the evolving enterprise customer – moving away from product messages to a demonstration of solutions.
Creative Director, Art director, and Interactive Director roles were performed in brand refresh deliverables.
Included:
Brand Refresh
Brand Experience Guidelines
Presentation Design
User Experience and Interaction Design
Website and Mobile Design
Custom CMS